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Welcome to The Fish Hook

Life's better in a t-shirt.

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Valentine's Day Sale

You won't want to miss out on this: 50% off your entire order, site wide, 3 days in a row! Drop your email in the box below or give us a like on Facebook to get in on this incredible Valentine's Day sale. In the meantime, scroll down to shop some of the red and pink styles we love the most!

Want 50% off?

Featured Products

New products are coming soon!

About Us

Committed to Quality Since 1970

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The Fish Hook in Leland was established in 1970.  Since then, we've evolved from simple bait and tackle to everything you'll need up north.  Going fishing?  Let us help in your selection of bait and tackle for both Lake Michigan and inland lakes fishing. DNR fishing and hunting licenses available too.


What We Do

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Check out our peninsula branded t-shirts, sweatshirts, and hats! or shop our large selection of Minnetonka moccasins. We also carry a large number of Costa sunglasses and select shoe brands such as Birkenstock, Teva, and Olukai.  We're located on the corner of River and Lake Street.

Contact Us

Questions? Comments?

The Fish Hook

110 River Street, Leland, Michigan 49654, United States

(231) 256-9501

Store Hours

Please see our Facebook page or give us a call for the most current listing of hours.